Safe Agent™ Certification
A Professional Standard for Real Estate Safety
The Safe Agent™ Certification Program provides a structured pathway for real estate professionals who want to move beyond basic safety awareness and develop practical, repeatable skills they can rely on throughout their careers.
Built specifically for the realities of modern real estate, each level expands on the last—helping agents build confidence, improve decision-making, and create safer habits before, during, and after every appointment.
Whether you're an individual agent investing in your own professional development or a brokerage committed to creating a stronger safety culture, the Safe Agent Certification Program provides a clear roadmap for growth.
The Safe Agent™ Pathway
Step 1 — Learn
The Safe Agent™
Your journey begins with the book that started it all.
The Safe Agent introduces the principles, mindset, and decision-making framework behind professional personal safety in real estate.
Topics include:
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Situational Awareness
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Behavioral Baseline Recognition
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Client Vetting
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Showing Safety
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Open House Security
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Communication & Boundaries
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Decision-Making Under Stress
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Emergency Response Planning
The book provides the foundation for everything that follows.
Step 2 — Implement
Safe Agent Safety System™
Knowledge only becomes valuable when it's put into practice.
The Safe Agent Safety System gives agents practical tools they can begin using immediately.
Included in the system:
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Personal Safety Plan
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Client Vetting Workflow
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Red Flags Field Guide
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Showing & Open House Field Guide
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Digital Safety Stack
These resources transform concepts into everyday habits.
Step 3 — Train
Safe Agent Foundations™
The next step is formal training.
Safe Agent Foundations is our flagship training program designed to expand on the book through practical instruction, demonstrations, discussion, and real-world examples.
Available Online or Live.
Topics include:
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Understanding Risk in Real Estate
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Left-of-Bang Thinking
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Situational Awareness
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Client Screening
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Safe Showing Practices
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Open House Operations
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Communication Strategies
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Emergency Decision-Making
Upon successful completion of Foundations and the final assessment, participants earn the designation:
Safe Agent Trained™
This designation recognizes an agent's successful completion of the Safe Agent Foundations curriculum and demonstrates a commitment to professional safety education.
Step 4 — Certify
Safe Agent Workshop™
Training builds knowledge.
Implementation builds confidence.
The Safe Agent Workshop is an advanced, instructor-led program focused on applying the Safe Agent framework through practical exercises, realistic scenarios, and guided implementation.
Participants work directly with Chase Coughlin to:
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Build their Personal Safety Plan
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Evaluate real-world situations
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Apply behavioral recognition principles
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Practice decision-making frameworks
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Develop personalized operational safety procedures
Upon successful completion of both Safe Agent Foundations and the Safe Agent Workshop, participants earn the designation:
Safe Agent Certified™
This represents the highest individual certification within the Safe Agent ecosystem.
Step 5 — Lead
Safe Agent Certified Brokerage™
Creating safer agents is only part of the mission.
Creating safer organizations creates lasting change.
Brokerages that successfully implement the Safe Agent framework across their offices may qualify for Safe Agent Certified Brokerage™ recognition.
Certification recognizes organizations that demonstrate an ongoing commitment to professional safety through education, leadership, and implementation.
Requirements include:
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Leadership participation and commitment
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Established agent participation benchmarks
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Adoption of Safe Agent best practices
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Ongoing education and annual renewal
Safe Agent Certified Brokerage™ demonstrates to agents, clients, and the public that safety is an organizational priority—not simply an individual responsibility.
Why Certification Matters
Professional safety isn't built through a single class.
It develops through consistent education, practical implementation, ongoing reinforcement, and organizational commitment.
The Safe Agent Certification Program provides a structured pathway that helps professionals build safer habits, stronger decision-making skills, and greater confidence throughout their careers.
More importantly, it establishes a common professional standard that brokerages and organizations can adopt across their entire teams.
Who Is This For?
Individual Agents
Whether you're brand new to the industry or have decades of experience, the Safe Agent pathway provides practical skills you can immediately apply in your business.
Teams & Brokerages
Create consistency across your organization by giving every agent access to the same professional safety framework and implementation tools.
REALTOR® Associations & MLS Organizations
Provide meaningful member value through training, certification, speaking engagements, and organizational safety initiatives.
Begin Your Safe Agent Journey
Whether you're purchasing your first copy of The Safe Agent, enrolling in Safe Agent Foundations™, or exploring Safe Agent Certified Brokerage™ for your organization, every journey begins with a commitment to becoming more prepared before you ever need the skills.
Individual Professionals
Explore the Book
Enroll in Safe Agent Foundations™
Organizations
Learn About Organizational Programs
Request a Proposal
Frequently Asked Questions
Do I need to read the book before taking Safe Agent Foundations?
While it's not required, it's highly recommended. The book introduces the concepts and framework that are expanded upon during training.
Is Safe Agent Foundations available online?
Yes. Safe Agent Foundations is available as a self-paced online program and is also offered as a live instructor-led course for organizations.
What's the difference between Safe Agent Trained™ and Safe Agent Certified™?
Safe Agent Trained™ is earned after successfully completing Safe Agent Foundations™ and passing the assessment.
Safe Agent Certified™ is earned after completing both Safe Agent Foundations™ and the instructor-led Safe Agent Workshop™, demonstrating practical application of the framework.
How does a brokerage become Safe Agent Certified Brokerage™?
Brokerages must meet participation benchmarks, demonstrate leadership commitment, implement Safe Agent best practices, and maintain ongoing training and renewal requirements.
Additional details will be provided during the organizational onboarding process.